Coffee bar

Café CoadoConcept

A fictional coffee bar, treated as an origin product rather than a counter drink. A roaster’s editorial identity: capitals, a touch of italic, a lot of white.

Year: 2025
Status: Concept
Project type: Vitrine, Identité

A header true to the reference, name aside
A real photo instead of the illustration
A typographic one-page, self-contained

Talk about a similar project

The project

Karim T. was opening a small neighborhood coffee bar and wanted an online presence ready before opening, to set the tone of the place before anyone even walked in. He asked Léo, an independent freelancer, with a very precise visual reference in mind rather than a vague idea to uncover.

The project started with a simple meeting. Karim was opening a small neighborhood coffee bar. He sent a roaster catalogue with very considered type, and a direct ask: “I want exactly this header, but with my name.”

First pass: the reference structure, one to one — thin nav, large wordmark, visual on the right with a lot number, a specs strip — simply renamed Café Coado, with coffee beans illustrated in-house.

Karim wasn’t convinced by the illustration: “it feels a bit synthetic, I want real coffee that makes you hungry.” We switched to a close-up photo of beans, with a brown veil so it stayed in the mood instead of clashing.

Once the header was signed off, the rest: a method section, a drink selection like a bar list, a footer with hours and address. We stayed with the typographic spirit we started with. The result is a single, self-contained page that sets the tone of the place before you even walk in.