Léo Nihiloweb = Solopreneur
Freelance tech e-commerce in Lyon, sole trader since August 2022. A one-person studio: I scope, design and ship — from the first conversation to production.
Your digital partner to turn ideas into projects.
I design and ship brochure sites, e-commerce and custom products, from scoping to go-live.
Who am I?
What drives me
Connect a business issue to a simple, fast, conversion-led interface. Less cosmetics, more clarity: what matters is what people can do next.
What I’m after
Move faster without losing care. Shorter delivery with Cursor, a deliberately competitive day rate, and a standard that makes durable products — and real trust.
The work
Brochure sites, Shopify, custom platforms. From Reboot Horizon to independents: scoping, design, execution, until a result people can actually use.
Expertise.
What I ship
(01)
Reboot Horizon
An e-commerce platform for food supplements, designed to make product benefits clear, reassure, and convert without friction.
An online presence truly aligned with the project — product included, e-commerce first.
(02)
Take Now
An operations platform to plan, track and ship day-to-day work. Dense, readable, without a cosmetic layer.
Ops journey mapped with the teams. Dense but readable UI, through to real use.
(03)
Sophie Drunet
A therapeutic brochure site, translated from real practice: the right tone, a clear patient path, without unused mockups.
The result matches 100% what I had in mind — without mockups first.
(04)
Volta
An Instagram and TikTok growth platform: real engagement, no bots. A violet, black and lemon identity, built to reassure rather than force the growth hack.
An open brief, short iterations. We kept the energy of the reference, with a Volta identity — light ground, no gradients, the exact violet.
(05)
HA Translate
A Shopify app to translate several languages at once, with AI (tone of voice and settings) that saves the teams time.
Several languages in the same interface. The AI holds the tone, the teams skip the back-and-forth.
(06)
Pure Clean
A high-end car wash site, built to reassure, book on the first screen, and convert local visits.
Readable in seconds, booking on the first screen. Local search finally converts.
(07)
Plume
A badminton club open to every level, from beginners to competition. Lemon and navy identity, rooted in sport rather than startup.
We started over. You see it at once: this is Plume, not the old site in a new color.
(08)
Café Coado
A fictional coffee bar, treated as an origin product rather than a counter drink. A roaster’s editorial identity: capitals, a touch of italic, a lot of white.
The header I wanted, with my name. And a page that sets the tone of the place before you even walk in.
How I work
Building a site is easy now. Building the right digital solution means understanding the need, the goals, then choosing tools that fit the project.
Scroll
(Intro)
Claude or ChatGPT could build your site, but...
That is exactly where I step in. I am the partner you need to frame, design, ship and keep evolving.
- Who decides what to build?
- Who thinks about the user journey?
- Who checks your tracking?
- Who anticipates SEO and GEO?
- Who makes sure the site meets the legal constraints?
- Who connects your tools?
- Who looks at what still works six months later?
(01)
Understand
Before building, we take time to understand.
We pin down the need, the audience, the value proposition, the brand, the goals, the journeys and the constraints. That framing decides what comes next.
I do not start from a preset tool or stack. I first look for what the project actually needs.
- Need
- Audience
- Value proposition
- Brand
- Goals
- Journeys
- Constraints
(02)
Design
Turn the need into an experience.
I help decide brand, UX/UI, journeys, content, features and technology. The outcome can be a site, a store, a landing page, a platform, a business tool, or several connected systems.
I do not bend the project to a tool. Tools are chosen to fit the project.
- Brand
- UX/UI
- Journeys
- Content
- Features
- Technology
Form follows the project
- Brochure
- E-commerce
- Landing
- Platform
- Business tool
(03)
Build
Move from the idea to something real.
Design, development, responsive layout and performance. SEO, tracking, privacy, accessibility. Integrations, automations, and readiness for search engines as well as AI interfaces.
Projects are quoted to fit their complexity and the time they take to deliver.
Day rate: 350 € / day
- Design
- Development
- Responsive
- Performance
- SEO
- GEO
- Analytics
- Privacy
- Accessibility
- Integrations
- Automations
(04)
Keep evolving
A site should not be left behind on launch day.
The business, the content, the campaigns, the users and the needs keep moving. Support continues after launch, with me, amplified by agents.
Nihiloweb OS
With Nihiloweb OS, the project keeps living after launch. You get an environment of AI agents that can support your digital work day to day.
You keep control. The agents support you.
- Content
- SEO
- GEO
- Analytics
- Marketing
- Site
- Automation
- Support
Portfolio.
A selection of standout projects
A selection of projects that show how I design useful, considered, high-performing experiences.
They trust
me
I partner with independents and brands: brochure sites, WordPress and e-commerce, with follow-through to the deliverable. Each review is a real collaboration.
- Premium brand, set
- Clear purchase path
- E-commerce aligned
Léo supported me on Reboot-Horizon, product included, with the e-commerce site first. An online presence truly aligned with the project.
- Need translated 1:1
- Clear patient path
- WordPress, autonomous
The result matches 100% what I had in mind — without mockups first. The site really translates the practice, without a useless detour.
- Offer readable at once
- Booking on first screen
- Local SEO that converts
Readable in seconds, booking on the first screen. Local search finally converts, without losing the brand level.
- Ops journey mapped
- Dense, readable UI
- A base that can grow
Ops journey mapped with the teams. Dense but readable UI, through to real use — we actually use it every day.
- Clear scoping
- Short iterations
- A site ready to go live
Clear scoping, short iterations, a site ready to go live. We knew where we were going, and what still needed sign-off.
- Faithful header
- Roaster tone
- A standalone page
The header I wanted, with my name. And a page that sets the tone of the place before you even walk in.